the elevator pitch

talking to the top


John McCain Running Out of Time and Options

John McCain needed to win, but he fell short on Tuesday.

What appeared to be John McCain’s last, best hope of upending Barack Obama’s presidential hopes passed Tuesday night during a debate that was surprisingly lackluster. McCain needed a win, he was forced to settle for a draw. Although there is one more presidential debate, scheduled for October 15, Tuesday’s town hall meeting was supposed to favor McCain, who is famous for enlivening small audiences. That didn’t happen. The crowd was silent, McCain was not affable enough and Obama didn’t falter. It all adds up to a potential rout come Election Day on November 4.

While McCain cut down Obama a few times – pointing out how the Democrat’s record is absent of policy breakthroughs – he never convincingly came out on top in any area. And Obama did a good enough job at deflecting McCain’s criticism, particularly when he noted how his Republican opponent has voted against alternative-energy legislation throughout his nearly three-decade senatorial career.

McCain’s best moments were on foreign policy and while that’s an important topic, many Americans want to hear talk of nothing but the economy. On that issue, both McCain and Obama appeared as lost as most economists, bankers and financial regulators. Obama, though, has a semblance of a plan. McCain still hasn’t detailed his. Until he does, his messages, negative or otherwise, will ring hollow.

Bailouts, Palin and Obama: How to Cut Through Media Oversaturation


Henry Paulson, U.S. treasury secretary, talks bailouts and economic woes.

The media are a fickle bunch.

Just a couple of weeks ago, we were consumed by the gaga over Sarah Palin. A week prior to that deluge of news surrounding the Republicans’ pick for vice president, we were inundated with coverage of presidential hopeful Barack Obama at the Democratic National Convention. The price of oil dominated earlier in the summer and the housing collapse in the spring.

It’s been a year where news and potential newsmakers can slip through the lens with ease. When there’s big news, the mainstream media provides saturation coverage. That means TV, print media and talk radio will spotlight one topic because market research has shown viewers and readers are more likely to stay interested if the focus remains on the news of the day.

Producers and editors will exhaust all angles before providing “space” to other subjects. If you’ve ever wondered why the media fixates on a particular topic, now you know. However, if you’re trying to gain attention, you must understand how to get noticed by an industry that can suffer such tunnel vision.

This week, the $700-billion government package that aims to bring calm to the global stock markets will be at the forefront on Monday and Tuesday before giving way to the frenzy of anticipation surrounding Friday’s presidential debate between Obama and John McCain.

If you wanted to get a message out this week, some public relations firms might facetiously tell you good luck. Unfortunately, that’s an approach of surrender and business leaders don’t succeed by giving up.

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