the elevator pitch

It’s always good to receive confirmation you’re following the right path. So it was an affirming moment for Elevation PR earlier this month when no less an authority than Philip Meyer wrote in the American Journalism Review that publishing is accessible to every individual and business.

“Anyone with a computer can become a publisher,” said Meyer, the esteemed University of North Carolina professor and author of “The Vanishing Newspaper”. “These cost advantages make it feasible to make a business out of highly specialized information.”

Elevation has advocated just that strategy to its clients and potential business partners, and those who have followed it have seen large increases in sales leads and bottom-line results. By using blogs and multimedia content to create websites for niche demographics, Elevation’s clients can build audiences, interact with communities, promote products, rise to the position of industry authority and deliver traffic to product pages, thereby increasing revenue.

As Meyer points out, publishing is going through an era of tumult and upheaval. Opportunities abound as the old rulers of that industry recede. The ones who profit are the ones strategically positioned to exploit the change of terrain.

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