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From Strip to Screen: Z2H Scores Ink

CSM Another Hit! Here’s an article published in Creative Screenwriting Magazine about the emerging “fanboy” and “fangirl” social network, Zeros 2 Heroes.

Creative Screenwriting

Published: February, 2008
From Strip to Screen
Startup Seeks Comic Writers with Movie Dreams

By A. Brijbassi

The Internet, with its ceaseless possibilities and never-ending stream of wonders, is fertile ground for wild imaginations. No wonder, then, that when a new online enterprise centered on the creation of original comic books launched last summer it sought the guidance of one of the most fecund minds in the entertainment business.

Paul Dini, a five-time Emmy-winning writer-producer, joined the social-networking outfit Zeros 2 Heroes (Z2H) in October, coming aboard as editor-in-chief of the ambitious Vancouver startup. The goal of the company is to produce one comic book a week in 2008, then pitch each story to producers and studios in hopes of landing deals for big-picture films or small screen series.

“I’ve been interested in the potential of Web comics for a long time. Zeros 2 Heroes came to me with what I thought was a unique and welcoming approach for writers to get their work paired with aspiring artists and then placed before readers,” says Dini, whose credits include the Batman cartoon series and ABC’s hit Lost. “I thought that was a very supportive way to bring new talent into what has generally been a tough business for novices.”

The 50-year-old screenwriter was recruited by Z2H board member and long-time friend Paul Gertz, who is also the CEO of Rainmaker Animation and, like Dini, a former Lucasfilm employee. “We’ve wanted to work together on a big, fun project like this for some time,” Dini says.

Like a giant writers’ workshop, devoid of the awkward moments when criticism is delivered face-to-face, Z2H encourages participants to give feedback online to their peers. Starting in January, that feedback will lead to publication. Z2H’s users upload their storylines, scripts and artwork for evaluation. The projects that receive the most voters from community members graduate to the Z2H production phase, which is where Dini’s expertise with evolving ideas into marketable screenplays comes in.

“He’s helping us help storytellers get their stories out there. He understands the transformation from script, or what’s on the written page, to film,” Gertz says.

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More News Hits for Elevation PR Clients

Galt Global Review Image

When there is a story to be told, Elevation PR pulls no punches. We scope out targeted media, and work with the journalists to ensure that they receive accurate, timely and interesting tidbits of information - the necessary ingredients of a good news story. The Galt Global Review is no exception. We’re happy that they chose to run an article about two of our clients: Demand Metric and SkilledWorkers.com. Have a read and enjoy…

The Galt Global Review

DESIGNING A TEAM

Jesse Hopps finds himself in a position familiar to many employers these days. He is running a successful business and has ambitious plans to grow it, but finding the right people to help him build his enterprise isn’t easy.

Hopps runs DemandMetric, a research and analytics firm with offices in Vancouver and Toronto, and anticipates hiring up to 15 people within the next year. Such an influx of workers would nearly double his current team of 20. It’s at this early stage in a company’s life that hiring decisions are paramount, and Hopps knows it. He’s given careful thought to development of his organization and the types of individuals he would like to play a part in it.

(more…)