As qualified and successful a photographer as Julia Pelish is, she also recognizes that Internet marketing and online communications strategy hold the key to growing her enterprise. She relocated from Long Island, New York to Vancouver in 2005 and needed to establish herself in a new market. Word of mouth and introductory pricing earned her clients from the outset but to take her business to the next level she needed to spread her name and sophisticated brand of personal photography to a wider audience.
To improve her marketing strategies, she turned to Elevation PR and the amount of traffic delivered to her website (www.juliapelish.com) tells the rest.
“My web marketing was pretty much limited to online directories and one pay-per-lead site. Since teaming with Elevation, the number of unique visitors to my main website has quadrupled. Plus, my site is at the top of Google searches for important keywords related to portrait and wedding photography in Vancouver,” says Ms. Pelish, who holds a photography degree from Empire State College and has exhibited her fine-art work in Vancouver and New York.