the elevator pitch

talking to the top


Apple Removes ‘Sexy’ Apps For iPhone

si_iphone_app

In an interesting article published by the New York Times, it seems as though Apple has finally decided to do something about the adult content floating around in their App Store. Although the App Store was created for the public to create and share their own personal applications, some individuals have taken advantage of the freedom. The iPhone, iPod and all hand held devices that use iTunes as a store for applications is and always will be marketed to all ages, but with the considerable amount of SPAM and promotional applications, Apple has decided to filter out all of the adult oriented content.

The story became extremely hot when Sports Illustrated released an app of their own to accompany their annual swimsuit issue. Parents started to voice their concerns and Apple’s head of worldwide marketing Phillip Schiller responded with,

It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see.

In the wake of Schiller’s response, Apple began removing all adult content from their app store. But the question remains, was this the right move for a company that pushes creativity, the sharing of ideas and online developmental freedom? We’ll have to wait and see.

[Post to Twitter] Tweet This Post 

Stephen Colbert Flashes His iPad

ipad-stephen-colbertSo there was this little event on TV this weekend called The Grammy’s. Not sure if anyone out there in internet-land has heard of it, but it’s basically this live show where every famous person in the world gathers in nice dresses and tuxedos to bask in their own glory. Under normal circumstances these are a bore beyond belief, but this year’s show gave us a little bit of tech in the mix.

Stephen Colbert showed how hip he is to the techno-kids these days by pretending to lose his list of nominees for some category everyone has already forgotten about. But instead of freaking out and making up the winner (which is what some celebs may have resorted to), Colbert opened up his suit jacket and pulled out his brand new iPad. Other than the Internet and various tech-based shows, this is the first time the iPad has been showcased on national TV since it’s unveiling last week.

How did the audience react? Well, as you’ll see, Jay-Z was impressed, but it didn’t convince everyone in the audience. Much in the same way the iPad hasn’t taken the world by storm yet, even famous people are having their doubts about it. Have a look below:

[Post to Twitter] Tweet This Post 

Apple Reveals Today

AppleLogoAll of the waiting and assuming can finally end today as Apple plans to unveil…. something. Although pretty much everyone with an Internet connection can probably assume this is going to be the unveiling of the much anticipated Apple iTable (or iPad or iSlate) today is still going to be an interesting day. Earlier this year tons of techno journalists were invited to a special event being put on by Apple on January 27th at 10AM PST. The rest of us will just have to wait for the blogs and Twitter updates.

Previous Apple events such as this have revealed the iPhone, the iMac and various versions of the Macbook – to assume this year’s unveiling will be something like the iTablet isn’t too much of a stretch. With so much already written about it (you can check out what The Elevator Pitch has written about it here) it is almost as if we would be surprised if it it was something else.

But the news shouldn’t come without healthy enthusiasm, especially since a lot of the journalists in the gaming world have also been invited. In an article currently posted on Crunch Gear, a writer has hinted that the new device is actually a gaming console. In any case, these times of the year are always exciting for the tech nerd – it’s like Christmas for Apple geeks.

[Post to Twitter] Tweet This Post 

Vodafone Sells 50,000 iPhones On First Day

vodafone-iphoneLast week saw Apple invade the UK in a very big way. Although UK cell phone companies Orange, O2 and Tesco had already been carrying the iPhone, the big push was always going to be when Vodafone became a provider. The mostly European cell phone provider managed to sell 50,000 iPhones in a 24 hour period surpassing Google’s weekly sales numbers for the Nexus One. What does this mean? Not a whole lot of surprises as Vodaphone was always expected to carry the iPhone, but the astonshing 24 hour numbers says something about Steve Jobs and Apple. It seems as though cell phone users in UK were simply waiting for Vodaphone to pick it up instead of switching providers a few years ago.

The official release was for January 14th of this year and after the numbers came through on the first day, it seems as though UK cell phone users came through. In selling 50,000 iPhones in just 24 hours, Vodafone instantly became one of the most powerful iPhone providers in the world.

Source: Mashable

[Post to Twitter] Tweet This Post 

iPod Sheets

ipodsheetsWith apps galore and basically the capabilities of a lap top computer, Apple’s iPod and iPhone are quickly becoming a mainstay in media and information technology. Although the applications for gaming, photos, social networking and even recipes are amazing in terms of sharing and consuming information, the one function these applications will never reach is that of physical sleep. Yes, there are apps out there that play tones to help you sleep and rest and recharge, but there will never be anything that you could literally curl up into and nap with… Until now.

Check out the iPod Sheets. Although this most likely is not endorsed by Apple at all, the concept is still amazing for the Mac-head. The iPod Sheets come fully equipped with a pillow and lets the Apple enthusiast in your life enjoy their slumber time without leaving the comfort of their iPod.

Image and information provided by Gizmodo

[Post to Twitter] Tweet This Post 

More iTablet News

We posted some information about Apple’s rumored project the iTablet a little while ago, but recent news may have given the new tech a branded name. According to Mac Rumors, Apple recently purchased the domain www.iSlate.com. The web address is rumored to be the new online home for Apple’s reading tablet that could be released as early as next year. With all of the information leaked about the iSlate, people might not be as responsive as Apple hopes. It is already public knowledge that iTunes carries books, so releasing the iSlate in conjunction with a long list of new book titles only seems appropriate.

The iSlate will be in direct competition with Amazon’s Kindle and the Nook by Barnes and Noble, but if all of the speculation is correct, the iSlate will be much more than a static black and white electronic reader. It is rumored that the iSlate will come fully equipped with stereo sound and an impressive full color screen that can play videos. This opens up the iSlate media consumption to go way beyond books. Although the price is far from being released, journalists do predict the iSlate to retail for around $1000. In comparison to the Nook and the Kindle, the iSlate might seem ridiculously over priced, but when Apple does announce the final specs, you can bet that it will be much more than just a reader.

Will the iSlate join the ranks among the iPhone and iPod? Who knows, but the early renders of the new tech has a lot of people buzzing.

[Post to Twitter] Tweet This Post 

Apple’s Tablet To Enhance Digital Reading Experience

apple_tablet

Apple currently dominates the micro-transaction space for digital media with the App Store and iTunes. Users are currently able to download music, TV and movies with a simple click of a mouse. Apple has also enabled users to take this media with them everywhere they go with the iPod, iPhone and MobileMe. So what’s left for Apple to dominate? Books of course – and why not?

Next year Apple will launch the Apple iPad Tablet and with it, an enhanced version of iTunes that will start to include books and comics. The Apple Tablet will allow readers to simply download, read and store. So what makes the Apple Tablet any different than downloading a e-book today? The Tablet lays flat and can be held like a book. With the touch enabled interface, users will have the ability to flip pages, zoom in and out and experience a sort of hybrid between reading a book and watching a video.

Earlier this year Apple released a motion comic book from Marvel. Although the sales weren’t through the roof, they are setting the stage for a much larger scale release of content when the Tablet is released. Users can then purchase books and comics in the exact same way they currently purchase songs and shows; straight from iTunes.

Publishers can look at this in a couple of different ways. With the cutbacks in print media happening all over the world, this could be seen as a way for publishers to stay afloat. But at the same time, it would mean conforming to the digital era in a sense. These are all simply predictions as to what could happen to print media when the Apple Tablet is released, but one this is for sure, Apple is expanding again.

[Post to Twitter] Tweet This Post 

No More Google Maps For Apple?

iphone

Alright, so the above statement might be a bit premature, but iPhone and iTouch users (and I guess Apple fans in general) should know that back in July of this year, Stevie J bought up a little company called Placebase. Placebase is/was a little company that specialized in online map creation and is attached to known mapping products like Pushpin. Back in July, Apple quietly bought up the company that creates and maintains the mapping software and has gone dark about the subject ever since.

There really hasn’t been a ton of news about the purchase other than when it occurred, but knowing that Apple is actively separating themselves from the confines of Google of late, it can be safe to assume that they have something planned for the future. If we look at how Google Maps works within something like the iPhone then you’ll notice that the application runs almost exactly the same as it does with a regular computer. Sure there are advantages of using the touch screen, but for the most part, the application itself has not evolved. Although this is nothing but speculation, Apple may be planning on recreating their entire mapping system to become more intuitive with the touch screen. Again, just speculation.

[Post to Twitter] Tweet This Post 

iPods Going Visual

Picture 3

Apple usually likes to play things really close to the chest when it comes to news about their latest products, but for the September release they have been quite open about some of the latest iPod technology. According Wired.com, iPod and iPod Nano fans can expect the latest versions of the tiny music player to include cameras and microphones. Inching ever so close to the technology driving the iPhone, iPod users will be able to gather media and upload with the WIFI connection. This may not sound like a big step in terms of what Apple has released in the past, but the ability for iPods to capture media is going to be quite large.

No longer are people handcuffed by the iPhone for capturing video and audio media and at a cost efficient price (not yet released, but one can assume it will be less than an iPhone) Apple enthusiasts should be flocking to the stores for this one quite soon.

In other Apple news, this month should see the release of iTunes 9 which is rumored to include Facebook integration.

[Post to Twitter] Tweet This Post 

Exploding iPhones Creating Apple Mess

4093iphone

It has been reported that iPhones and iPod Touches being shipped to some European countries are proving to be dangerous. This is not exactly a warning to masses who own and love their iPhones, but it is some interesting news coming out of Brussels. Apparently a few cases have been reported where iPhones have been known to HISS then shatter. One teenager has reported an injury because of this. Apple has decided to investigate the exploding iPhones further and to this date have not released any information beyond the fact that they are looking into it. From a PR perspective, Apple is probably using the correct route here. With the iPhone sweeping across the world and popularity increasing by the second, they have decided to,

receive the iPhones from the customers. Until we have the full details, we don’t have anything further to add

Quote from Apple Europe Ltd posted on Reuters.

It will be interesting to see how Apple deals with this. More likely than not, they will investigate, find that the incident has been isolated and move on – but in the off chance that there is a major problem with exploding iPhones, Apple will have a lot to deal with moving forward. Happy iPhoning people, and if you hear a HISSING noise, put it down for a second and find some cover ;)

[Post to Twitter] Tweet This Post