James Cameron has done it, but really, did anyone actually doubt him? The Titanic and Terminator 2 director recently premiered his decade-long movie experience Avatar to the world and has been getting a resounding positive response – and huge ticket sales . To date, it has been documented that Avatar is now owns the biggest opening for a 3D IMAX film ever, the second best December premier of all time and has grossed over 232 million dollars globally.
Avatar was one of the most anticipated films of recent memory and throughout the opening weekend, fans have been showing their support for Cameron and his IMAX experience.
Avatar costs upwards to 300 million dollars to make, although an exact number has not yet been officially released, but after an opening weekend like it just had, Cameron should have no problems explaining to people that the money put into the production was money well spent. The film has only been available to the public for one weekend and it is already becoming one of the highest grossing in such a short period of time.
From a marketing standpoint fans can look back to Comicon 2009, various trailers and behind the scenes footage released throughout the year and the huge press junkets Cameron has been giving around the world. With all of the exposure this film has been getting over the past year, it would be difficult to sit back and just read about the film – from Cameron’s point of view, this is something that should be experienced in it’s true form, 3D IMAX.






Viral marketing is all the buzz of late. With marketing budgets not being what they used to be, media companies are being smart about their potential audience and creating underground interest before the big push. Knowing this, the creative team behind the promotion of Guy Ritchie’s Sherlock Holmes movie have decided to use the viral technique with a hint of mystery. A small group of movie critics, reviewers and generally powerful media folks were recently sent a mysterious letter from London. When they opened the letter they found a series of cards with some numbers. These numbers are: 94, 236, 57, 221