the elevator pitch

talking to the top

Archive for the ‘Uncategorized’


Avatar Setting Records Already

James Cameron has done it, but really, did anyone actually doubt him? The Titanic and Terminator 2 director recently premiered his decade-long movie experience Avatar to the world and has been getting a resounding positive response – and huge ticket sales . To date, it has been documented that Avatar is now owns the biggest opening for a 3D IMAX film ever, the second best December premier of all time and has grossed over 232 million dollars globally.

Avatar was one of the most anticipated films of recent memory and throughout the opening weekend, fans have been showing their support for Cameron and his IMAX experience.

Avatar costs upwards to 300 million dollars to make, although an exact number has not yet been officially released, but after an opening weekend like it just had, Cameron should have no problems explaining to people that the money put into the production was money well spent. The film has only been available to the public for one weekend and it is already becoming one of the highest grossing in such a short period of time.

From a marketing standpoint fans can look back to Comicon 2009, various trailers and behind the scenes footage released throughout the year and the huge press junkets Cameron has been giving around the world. With all of the exposure this film has been getting over the past year, it would be difficult to sit back and just read about the film – from Cameron’s point of view, this is something that should be experienced in it’s true form, 3D IMAX.

[Post to Twitter] Tweet This Post 

Quentin Tarantino’s Mysterious Japanese Commercial

A lot of North American celebrities can often be seen gracing the small screen over seas. People like Tiger Woods have been doing it for years, but because we reside on this side of the pond, it becomes difficult to see and then translate some of the ads. Remember Lost in Translation? Bill Murray played a washed up actor looking to get paid in Japan and a few of the best scenes of the film are of him attempting to work with Japanese directors in a commercial shoot for some alcohol.

Well, fiction often imitates the truth and Quentin Tarantino (famous director of the Kill Bill Saga, Pulp Fiction and most recently Inglorious Basterds) has just starred in a Japanese commercial. Have a look at the video below to check it out:

Strange huh?

Well, like the movie, a lot of this is “lost in translation.” The ad is for a company called Softbank, a Japanese cell phone provider. Softbank is basically a re-brand of Vodaphone in Japan and they’ve kicked off the Winter by releasing this strange commercial starring one of the world’s most famous directors. Here’s the breakdown according to a rough translation:

The white dogs are actually the parents in this situation. The girl sitting down is actually a Japanese popstar in real life and the dogs are essentially telling Tarantino and the girl what they are going to do for the day. QT does a random samurai impression and the phone rings. On the other end is a woman playing QT’s wife who screams at him to come home. End.

Yeah… don’t worry if you don’t see the point of this. It was made for a Japanese audience living in a completely different culture. But in any case, it’s always nice to see Tarantino imitate a samurai.

[Post to Twitter] Tweet This Post 

Microsoft Drops Out Of Crude Variety Show

seth-macfarlane3

Sometimes pop-culture needs to take a backseat to intelligence. Thus is the reason for Microsoft promptly dropping their sponsorship of the “Almost Live Comedy Show,” starring Family Guy creator Seth MacFarlane. The original idea was to have MacFarlane and Alex Borstein perform a live comedy special in the tone of Family Guy for FOX with Microsoft as a major sponsor. Microsoft was going to use the platform as a launch pad for their latest operating system Windows 7, but after watching an early screening of the show, they have quickly pulled away. Why? Although MacFarlane and Borstein are known for their crude style of humor and their willingness to include anything and everyone in their comedy routines, Microsoft felt as though it was a bit much.

From a Microsoft Spokesperson:

We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of ‘Family Guy,’ but after reviewing an early version of the variety show, it became clear that the content was not a fit with the Windows brand.

Microsoft will continue to work with FOX in an effort to really push the promotion of Windows 7, but their involvement in the “Almost Live Comedy Show,” is no longer. Microsoft and FOX had originally arranged to air the show commercial free with Windows 7 promotion built into the show contextually. Without the backing of the major sponsor, the “Almost Live Comedy Show,” seems to be at a standstill. With the show set to air on November 8th, MacFarlane and company will have to either make some major edits to the show, or find another sponsor very quickly.

Source: Variety

[Post to Twitter] Tweet This Post 

Is Swine Flu The Newest Wolf Cry?

H1N1Swine Flu; the most talked about sickness in North America is definitely taking on a life of its own. With the global scare occurring a few months ago, the sickness has reached North America and it is generating a rather interesting result. Yes, people are getting sick (which is terrible) and yes it is treatable (thank goodness), but when a lot of people know these facts, being the lazy North Americans we are, the only thing we can think of is how to use this to our advantage.

empty-office

According to a survey completed by Careerbuilder.com, almost a quarter of all working class North Americans call in sick when in fact they are not. For what ever reason, people on this side of the ocean are more accustom to come up with excuses rather than solutions. With the “outbreak” of H1N1, the lazy working class only have more excuses at their disposal.

Calling in sick isn’t a new fad, but calling in with H1N1 is becoming the pop culture choice of sickness. It also doesn’t help that many hospitals and doctors throughout the US have told people actually suffering from the symptoms to stay away from emergency rooms and doctor’s offices in fear of spreading the sickness.

To the person looking to take a long weekend, H1N1 is the perfect excuse. Not only do you not want to catch it, but if you have, you shouldn’t spread it. So, the “logical” thing to do would be to take the day off. But that doesn’t seem to be the major problem. The issue is that people are calling in H1N1 and simply taking the day off….

Although it is not scientifically proven to the slightest bit, don’t be surprised if Karma hits those people hard. Swine flu isn’t a joking matter and should be treated as a serious sickness, not an excuse to recover from a crazy weeknight of drinking and debauchery.

[Post to Twitter] Tweet This Post 

Is Your Show Safe?

The nice folks over at Live Feed TV are back at it again this year with their survival chart for television shows. The colour-coded visual breaks down shows into 5 categories:

Safe (Blue) OK (Yellow) Endangered (Red) Canceled (Grey) Upcoming (Light Blue).

Live Feed TV breaks down how they’ve come to their conclusions in a very simple manner – if your show is a specific colour then you should be concerned (or not depending on the colour).

Picture 1

This is a good chart to follow in case you are a die-hard fan of a show that isn’t necessarily breaking ratings records. A few current surprises very early in season are the canceled Southland from NBC. Southland was actually canceled before the second season even began. Also ABC’s plans to replace Lost are being pleasently filled by the up and coming show V as well as the big budget Flash Forward.

In any case, Live Feed TV’s colour code is quite a reliable source if you ever wanted to know the status of your favorite show. Click the link below and have a look.

Live Feed TV

[Post to Twitter] Tweet This Post 

MJ’s Latest Single

michael-jackson-yeah1

This Is It… Simply put, one of the final original tracks ever recorded by the King of Pop was finally released to radio and the Internet on October 12th. The track, titled This Is It (sharing the name of the behind the scenes documentary of Michael Jackson’s final concert preparations), actually features the background vocals of his brothers and aired for the first time online at 0400GMT on MJ’s official website and played on radio stations across the globe.

The single will be released for public consumption as the only original track on Jackson’s latest album set to hit stores and iTunes later this year. But there is a bit of a mystery behind the track as not a whole lot of information is known. Before his death, MJ had been working with singing sensation Akon and Will.I.Am from the Black Eyed Peas, but their involvement on This Is It is not evident.

This leads a lot of people to believe that Jackson will have a final (farewell) album released some time in the future that will feature an entire set of new tracks to accompany This Is It. The slow release of the final MJ tracks is a move that Sony Music feels is not only financially beneficial for the Jackson estate, but also helps his music carry on for a longer period of time. In any case, the legend of Michael Jackson’s prowess in the music industry remains and his music will live on for generations.

Sources: BBC, michaeljackson.com

[Post to Twitter] Tweet This Post 

From Album Sales to Video Games – The Beatles Are Still Dominating

The successful promotion of a product hangs on numerous factors depending on what exactly that is being produced. There are production costs, marketing costs, promotional tours, improvements and probably a laundry list of things I’m not mentioning at the moment. One could assume that in order to plan a successful journey into the niche market of pop-culture, you need a miracle. But there’s always a trump card. A guarantee. An ace that can take all of those thoughts of doubt away. Right now, that is a little band called The Beatles.

beatles-AbbeyRd-remastered

After a rigorous 4-year remastering process at the famous Abby Road Studios, all of the Fab Four’s hits have been breaking sales records in North America, Asia and Europe. Coincidence? Probably not as The Beatles Rockband video game hit stores the very same week. Sony Music and Viacom were onto something when they basically recreated and modernize Beatlemania and have sold over 2.25 million copies of the remastered albums worldwide. Although the Rockband numbers are a little more vague at this point, with three of the major consoles (PS3 Xbox360 and Wii) able to play the game, sales are should be quite high when the numbers released to the public.

This cross product technique is something that should be used more often. It makes total sense from a consumer side (we play and listen) and from a marketing side (ride the popular wave of what is hot right now). I’m not sure how long these big sales will keep up, but combining the release date of The Beatles Rockband and all of their remastered albums was definitely a smart idea.

[Post to Twitter] Tweet This Post 

2009 Emmy Roundup – The Night of Neil

54d7618b-9881-4357-9a18-89920526b4f7

In some people’s minds the Emmys usually take a backseat to awards shows like the Oscars, the Tonys and the Grammys (and to a younger generation the MTV music and movies awards), but after last night’s showing hosted by the feverishly talented Neil Patrick Harris, the Emmys should now be put back into the conversation with the big boys. Usually reserved for the entertainers who star on prime time television and news shows, the Emmys seem to have a niche audience – either you like a certain show or network or you don’t. Then you usually have the case where you have to sit through multiple years of the same winners. Well, this year’s presentation added more to the show and by that I mean the melodies and comedic timing of the former Doogie Howser star.

Harris wasn’t only the host, but he, director Joss Whedon and the entire cast of the hugely successful Doctor Horrible’s Sing Along Blog won the Emmy for Outstanding Special Class – Short-format Live-Action Entertainment Programs. Other notable winners include: Alec Baldwin for 30 Rock, Toni Colletti for the United States of Tara, Bryan Cranston for Breaking Bad and Glenn Close for Damages. The night was filled with outstanding entertainment from the host, some guest speakers, honorary awards and of course the anticipation of the prestigious Best Drama Award which eventually went to the AMC hit Mad Men.

If you didn’t manage to see any of the show, you can always go to the official Emmys Website to scan through all of the winner. Also, here’s a clip of Dr. Horrible invading television:

[Post to Twitter] Tweet This Post 

Sherlock Holmes: The Viral Experience

Picture 1Viral marketing is all the buzz of late. With marketing budgets not being what they used to be, media companies are being smart about their potential audience and creating underground interest before the big push. Knowing this, the creative team behind the promotion of Guy Ritchie’s Sherlock Holmes movie have decided to use the viral technique with a hint of mystery. A small group of movie critics, reviewers and generally powerful media folks were recently sent a mysterious letter from London. When they opened the letter they found a series of cards with some numbers. These numbers are: 94, 236, 57, 221

When put in sequence into your web browser you’ll end up with: 94.236.57.221 and you’ll be brought to a website with 5 empty boxes. It has been revealed that the following letters will allow viewers to see more: IRENE. The character of Irene is played by Rachel McAdams in the new movie. Once the letters have been inputted, a dark figure will appear and reveal a message. We won’t spoil it for you here, but once the message is over, you’ll be asked to provide an email address. The assumption  is that the contact information is for a mailing list that will allow the movie marketing team to remain in contact with potential viewers.

This tactic is a very interesting way to generate buzz around an event. Mystery surrounds us and our curiosity more or less takes over with clues like this.

[Post to Twitter] Tweet This Post 

Michael Vick Gives Eagles Serious Bite

Michael Vick? Really? What could the Philadelphia Eagles have been thinking?

Probably that time and winning can take a bite out of any bad rep. Look no further than the adoration piled on Kobe Bryant when he led the Los Angeles Lakers to the NBA championship in June. No television commentator and very few sportswriters brought up the reason why he isn’t on a box of Wheaties. Bryant’s rape case in Colorado earlier this decade ruined his chances of ever again being a corporate pitchman. He is in the doghouse permanently as far as advertisers are concerned and Vick is in the same predicament, but life throws us all bones and success can be found outside of endorsements.

No. 7 Who Sends Dogs to Heaven won’t sell products, but when unleashed he can win football games. Doing so will silence critics’ barks and bury any public relations problems that hound him and the Eagles at the moment. Vick led Atlanta Falcons’ teams with less talent than the Eagles to the playoffs and while he won’t supplant Donovan McNabb as the Philadelphia starter, he gives the team a unique weapon and as good a backup quarterback as any team has had since Steve Young held a clipboard for Joe Montana.

Vick is going to play this season — possibly in wildcat formations that the Eagles surely are working on. If McNabb, who has injury history, goes down then Vick will be in the spotlight again, but for his football ability. Athletes, unlike other humans, can overcome public humiliation faster than anyone because ultimately all the public cares about is what they do on the playing field. That’s the reason they matter to us to begin with. Vick, a former No. 1 draft pick, has never been an underdog. He won’t be one now for long either. Soon, he’ll be an ascending star again and the Eagles will be commended for making one of the shrewdest moves in NFL history.

[Post to Twitter] Tweet This Post