the elevator pitch

talking to the top

Archive for the ‘Profiles’


The ABC’s of Empower Sales: A New Wave in the World of Door-to-Door Sales

Empower Sales ImageFor the last few weeks, the Elevation PR Creative Team has been working with the marketing department of the dynamic sales company, Empower Sales (www.empowersales.com), to help with its efforts to revamp its brand identity, corporate messaging, and website.

Well, we’re happy to announce that the website is now live! The stellar sales organization, which uniquely combines its traditional direct selling experience with new media and Internet marketing strategies, is off to a new start with respect to its brand positioning. Onwards and Upwards!

You can check out the site here: www.empowersales.com.

Demand Metric’s Secret: Risk Taking Seperates the Best from the Rest

Demand Metric LogoJesse Hopps of Demand Metric was recently profiled by an Elevation PR partner site, SalesAllstars.com. Have a read and enjoy…

Jesse Hopps believes that “having the ’self-confidence’ to take calculated risks” is what separates CEOs from middle managers. Within seconds of sitting down with Hopps, it becomes apparent that this belief resonates deeply with the charismatic 25-year-old president of Demand Metric, a rapidly-growing online sales & marketing advisory firm with offices located in Toronto and Vancouver .

After only one year in operation, Demand Metric employs and contracts over two dozen research analysts, consultants, and salespeople, and has closed deals with more than 150 clients and 550 paid-subscribers, most of whom generate annual sales in the range of $25 million to $500 million. These clients span a number of industries, from popcorn machine-makers to aerospace companies making chips for the B2 Stealth Bomber.

Hopps and his team demonstrate how clients use their inexpensive, subscription-based service to save time and impress their superiors by leveraging concise best practices and 150 practical tools in the areas of marketing, sales, strategic planning, product management, leadership, and most importantly, performance measurement (which most companies struggle with)…

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Spotlight: Pelish Uses Online Communications Strategies to Shoot Her Way to the Top

Photo of Julia PelishAs qualified and successful a photographer as Julia Pelish is, she also recognizes that Internet marketing and online communications strategy hold the key to growing her enterprise. She relocated from Long Island, New York to Vancouver in 2005 and needed to establish herself in a new market. Word of mouth and introductory pricing earned her clients from the outset but to take her business to the next level she needed to spread her name and sophisticated brand of personal photography to a wider audience.

To improve her marketing strategies, she turned to Elevation PR and the amount of traffic delivered to her website (www.juliapelish.com) tells the rest.

“My web marketing was pretty much limited to online directories and one pay-per-lead site. Since teaming with Elevation, the number of unique visitors to my main website has quadrupled. Plus, my site is at the top of Google searches for important keywords related to portrait and wedding photography in Vancouver,” says Ms. Pelish, who holds a photography degree from Empire State College and has exhibited her fine-art work in Vancouver and New York.

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