Sacsha Baron Cohen is probably one of the world’s most popular comedians/entertainers/international stars with his over-the-top characters like ALi G, Borat and Bruno. His film Borat from a few years ago brought shock and awe to movie goers in North America as he paraded around the states as his Borat character exposing issues like how the outside world views the US and vice versa. Well, lets just say Bruno will take viewers to levels of uncomfortable they aren’t used to.
PR for Bruno began long before this week (Bruno opens in North America this weekend), and one of the biggest stunts of the year was probably during the MTV Movie Awards. Cohen (dressed as Bruno… dressed as an angel…) dropped in from the ceiling and landed crotch first on the face of rap star Eminem. Although it was later revealed that the entire stunt had been planned as a promotion for the movie, it still made blogs, news shows and headlines around the world.
So judging from the reaction people get from stunts like this, can we expect more of the same with the movie? I suspect so.
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