Pulling PR stunts or basically doing things to get attention are great for specific brands, but when an already strong brand goes out on a limb and does something amazing like this, then you really just have to sit back and soak it all in as it unfolds before your eyes. I’m talking specifically about the reveal of Top Gear’s Stig.
Top Gear, for those of you living underground for the past 20 years, is the world’s most recognizable automobile television show. The concept is that the hosts talk, experiment and test cars. Since the show has been around for so long, they have basically almost covered everything imaginable. But the fun of the show for most was always the concept of The Stig.
The Stig is a secret professional driver hired by the show to really push a car to the limits to see what is the fastest, what has the best handling and what cars basically perform the best for consumers. Since the show has been airing since the late 70’s The Stig has inevitably changed identities over the years, but the most recent Stig has been revealed in a great PR move by Top Gear’s producers.
The Stig is up, and it’s Michael Schumacher. The 7-time F-1 world champion was revealed this weekend to millions of adoring fans. There could not have been a more perfect move for Top Gear as the show continues to impress, entertain and now shock audiences from around the globe.
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