the elevator pitch

Are we a greater threat than happiness? Sadly, yes.

Resolutions are like wars: You can choose to win a small battle (drop a waistline inch or two) or you can aim to take it all (go Schwarzenneger on your abs). At The Elevator Pitch, we go big or we go to the bar. That’s why our resolution for 2009 is to get ourselves mentioned on the biggest show on late night television that doesn’t appear on basic cable, doesn’t include a disclaimer about nudity and extreme violence, and isn’t hosted by Jon Stewart. The Colbert Report: we want you to want us to know that you know we exist.

It’s a blatant ploy to get rich. Stephen Colbert acknowledges our presence, you say what’s up with that, you come visit, you tell your friends to come visit, they tell their friends, and so on, until we can spin all that attention into credit default swaps and sell them to what’s left of Iceland.

We will not relent until The Colbert Report recognizes us as a threat, or friend of the show, or thing to put on notice, or just throws us a bone, and not necessarily the femur, either; we’ll take a knuckle or the cartilage about the ear. So, come on, Stephen, just four words: “The Elevator Pitch [and verb of your choice].”

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