The latest installment of the Double-Oh Seven franchise hits theaters in a few days, so it’s a good time to explore some of the creative marketing behind the film’s release. Sure, other blog posts will review the movie and give you a biased version of a thumb rating, but here at the Elevator Pitch we’ll let you in on a little secret…
It doesn’t matter what you read about the movie, you’ll probably watch it anyways.
Back to the subject at hand, Quantum of Solace doesn’t hit theaters until November 14th, but what can you do to stay “Bond”? Check out some of the great online marketing behind the film of course!
There are always the usual suspects with a big budget film release like James Bond - Check out the website! Watch the trailer! Tell your friends about it! But Quantum of Solace is going the extra mile. There are currently 3 MAJOR promotions happening right now all surrounding the release of the film.
The first, and I think the most interesting, is an online scavenger hunt sponsored by AOL and Moviefone. Framed around the concept of a typical Bond mission, users are tasked to scour various websites for clues. The purpose? To get more entries to win the grand prize of a 35 hundred dollar Sony Entertainment server! Contests and prizes aside, this campaign works brilliantly by putting people in a game everyone can play within the Bond environment - sans the European cars and Maxim cover girls.
Next up is a joint campaign between Spike and Orbitz. In their “Live the Life of Bond” contest one lucky bloke and a friend will be flown round trip to England to spend 6 days living in style. Sipping martinis “Shaken, not stirred,” of course, exploring the Grosvenor Hotel and the kicker - become immortalized in the Quantum of Solace video game by having your very own character!
The final promotion is quite standard - win a trip to Australia courtesy of the film. The difference? The Aussie vacation comes complete with Alicia Keyes tickets courtesy of BET.com.
So with the hundreds of millions of dollars expected to be raked in by Daniel Craig and the next flavour of the month, it looks like you could actually get something out of it as well!
