the elevator pitch

As qualified and successful a photographer as Julia Pelish is, she also recognizes that Internet marketing and online communications strategy hold the key to growing her enterprise. She relocated from Long Island, New York to Vancouver in 2005 and needed to establish herself in a new market. Word of mouth and introductory pricing earned her clients from the outset but to take her business to the next level she needed to spread her name and sophisticated brand of personal photography to a wider audience.

To improve her marketing strategies, she turned to Elevation PR and the amount of traffic delivered to her website (www.juliapelish.com) tells the rest.

“My web marketing was pretty much limited to online directories and one pay-per-lead site. Since teaming with Elevation, the number of unique visitors to my main website has quadrupled. Plus, my site is at the top of Google searches for important keywords related to portrait and wedding photography in Vancouver,” says Ms. Pelish, who holds a photography degree from Empire State College and has exhibited her fine-art work in Vancouver and New York.

Elevation’s strategies for Julia Pelish Photography included creating a blog, which Ms. Pelish uses to communicate her expertise to help educate Vancouver photography customers. The blog has quickly become a traffic driver for her and has further established her as a leader in the field. Elevation also used Google keywords and other proven online marketing tactics to improve the visibility of Ms. Pelish’s site. In the future, Elevation will help Ms. Pelish with PR communications as she rolls out new lines of products and special offers for the holidays.

“The value of online communications is incredible,” Ms. Pelish says. “With my business, I’ve only just begun to tap the resources the web offers and it’s already paying off. We were busy in the summer months before now it looks like we’re going to have fewer down times because more eyeballs are getting onto our site. For a photographer, that’s what you want.”