PEACOCKE & SIMPSON Attracts New Partners
Even if you’re the best at what you do, you still need to let your demographic know it. That can be more difficult to do than it sounds. Peacocke & Simpson is one of the premier engineering and minerals processing companies in the world, but their executive managers readily admit their copywriting skills were not on par with the rest of their company.
They turned to Elevation to sculpt content for their website, with a focus on promoting Peacocke & Simpson’s innovative mining technology. The South African-based company that has been in operation for more than two decades created a method to recover gold and other minerals from ore samples without the use of chemicals. The “gravity concentration” method not only changes the environmental soundness of mining, but it also allows Peacocke & Simpson and its clients to operate in parts of the world where strict government regulations prevent the use of chemicals in minerals processing.
Elevation gathered information, including testimonials from Peacocke & Simpson clients and employees, then organized it in a manner that best markets and promotes the company’s services, accomplishments and talent. Peacocke & Simpson is now using its new “Force of Gravity” banner and accompanying collateral material to attract new partners in the mining industry.
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